Whether it’s a button to subscribe or providing your company’s contact information, something is better than nothing. You can help them by adding a call to action. Don’t Forget the Call-to-ActionĬustomers want to know what to do next. Show off some of your company’s reviews and testimonials to establish credibility. Add a Value PropositionĪ clear and simple value proposition can help grab people’s attention. This will show visitors and customers that the company is made up of real people. Showcase your founders, employees, and your team with photos. This can produce an emotional response from readers and customers and benefit you in the long run. Use words, eCommerce videos, and timelines to tell a great story. What Makes a Successful About Page?Ī standard about page isn’t always enough. These can all set you apart from the rest and help you build your brand.
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